Crescent Canna Rebrand
Services: Packaging DesignWhen launching their newest line of full-spectrum CBD products, Crescent Canna knew it was time for a change change
Wanting to step out of their minimal and austere designs, I was asked to design them a line that still resembled their existing products, but reached out to a new, more elevated, and style-conscious client.
Sounded like a good challenge!
Instead of the austere white of the original packaging, I turned to black to evoke sophistication and elegance. But in keeping with the clean lines and minimalism of the core line of products, I kept the design simple and eye-catching, using elements that remind our current customers who we are while still reaching a new market.
A New Line
Currently in the final stages of edits, preparing for printing and launch, we are continuing to explore the Full Spectrum line and are looking to begin designs with the new branding on the rest of the amazing, high potency CBD products offered at Crescent Canna!